The Campaign: Charisma, Calluses & Cash

Outwardly, the rites and rallying cries seem to vary little from one election year to another. At fund-raising banquets from Ogunquit, Me., to Ojai, Calif., the steak, like the rhetoric, is overpriced and overdone. On TV, the candidates' canned homilies and tanned profiles intrude irksomely on program schedules. The biennial profusion of campaign billboards and posters stipples the land that Lady Bird wants to beautify and Lyndon yearns to own. Yet the art of politics is not immutable, and this year's mid-term elections highlight a host of developments that are changing the nature of campaigning in the '60s.

Given the...

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