Men say the chief good is health, beauty the second, wealth the third.
Plato, 345 B.C.
Health and beauty is our business.
F.N. Schwartz, 1965
By cultivating the first two goods, Frederic Schwartz's company has collected plenty of the third. Since he took charge in 1957 of the Bristol-Myers Co., whose attention to health and beauty is centered on products as varied as penicillin and Ipana, profits have risen an average of 20% a year and the company has become a Wall Street favorite. Last week Bristol-Myers reported that its earnings in 1964 jumped 21%,...