The Press: Echoes of the Good Old Days

One of the aftermaths of last February's demise of the Saturday Evening Post was the fact that the Curtis Publishing Co. had no magazines at all, while the Post's sister publications, Holiday and Jack and Jill, were the property of a corporate hybrid called the Saturday Evening Post Co. Last week some semblance of the good old days was restored when Curtis reacquired Jack and Jill and Holiday. Simultaneously, there came an echo of the era when kids could earn roller skates, baseball mitts and bikes by selling Post subscriptions. Henceforth, announced the November issue of Jack and Jill, kids who...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!