Show Business: The Very Expensive Coco

THAT bit of advertising copy took up less than one-eighth of a page in the Sunday New York Times. But by 7:30 Monday morning, people were falling into line for a show so long awaited and so much talked about that advertising was almost superfluous. By noon, the line stretched along 51st Street, turned the corner at shuttered Lindy's onto Broadway, headed uptown, rounded the corner again and began backing up into 52nd Street. The first day of box-office take for Coco, which starts previews next week, was a record-breaking $35,000 (at $3 to...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!