To sports-car aficionados, the sinuous lines and throaty snarl of a Ferrari are the ultimate symbols of automotive sex appeal. Even Fiat Chairman Giovanni Agnelli, a man who can afford the fin est, drives a custom-built $50,000 Ferrari that has the driver's seat centered between two passengers' seats. His car can go 180 m.p.h., but Agnelli wants more; now he intends to add the entire Ferrari company to his growing Fiat organization. A merger announcement last week said that "the current relationship of technical collaboration will be trans formed during the year into equal participation." Ferrari, with assets of...
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