Italy: Agnelli Gets a Horse

To sports-car aficionados, the sinuous lines and throaty snarl of a Ferrari are the ultimate symbols of automotive sex appeal. Even Fiat Chairman Giovanni Agnelli, a man who can afford the fin est, drives a custom-built $50,000 Ferrari that has the driver's seat centered between two passengers' seats. His car can go 180 m.p.h., but Agnelli wants more; now he intends to add the entire Ferrari company to his growing Fiat organization. A merger announcement last week said that "the current relationship of technical collaboration will be trans formed during the year into equal participation." Ferrari, with assets of...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!