Growing legions of chairbound executives labor through pushups on the bedroom floor at dawn, or spend their lunch hours performing similar strenuous rituals in a gym. Bent on prolonging their useful lives, they pedal, bounce, pull and jog, sweating and puffing off excess fat. More and more companies encourage their employees to lose weight, but none have been quite so imaginative as Lowe's Inc. of Cassopolis, Mich. Lowe's is best known as the manufacturer of Kitty Litter, a granulated clay that is used to line cat boxes. The firm, which had sales of $4,000,000 last year from products for...
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