Columnist: Reverse Images

Los Angeles Mayor Sam Yorty was right in claiming that he faced a "vicious racist campaign" in his drive for re-election against City Councilman Thomas Bradley. The proof, quipped San Francisco Chronicle Columnist Arthur Hoppe, was the fact that Bradley made "a blatant appeal for the Negro vote."

Though race was never mentioned, Bradley's technique was all too clear: "In every single newspaper photograph, in every single television appearance during this bitter campaign, Mr. Bradley has managed openly and brazenly to look like a Negro."

With that kind of touch, the Chronicle's Hoppe...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!