Essay: COURAGE AND CONFUSION IN CHOOSING A CAREER

You can't buy peace of mind with money.

—Johnson & Johnson.

Making people feel better can make you feel better.

—Warner-Lambert Pharmaceutical Co.

The failure to communicate. Everybody worries about it. At Xerox, you can help do something about it.

—Xerox Corp.

SUCH new capitalist slogans might confound a Karl Marx, but U.S. business knows what it is doing. It is trying to appeal to June graduates, and the traditional come-ons no longer work so well. Good money? They have enough, thank you. Special training? They have had all they want—on campus. An esteemed place...

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