For 17 years, CBS has been trying to find a worthy contender for NBC's Today show. Veterans and beginners were thrown into the 7-9 a.m. time slot: Walter Cronkite, Dick Van Dyke, Mike Wallace, Will Rogers Jr., Jimmy Dean. The only stayer was a kiddie show, Captain Kangaroo. Finally, CBS limited itself to a half-hour Morning News, which concentrated on national and foreign affairs.
Now CBS has once again entered the lists by revamping the Morning
News. The show, for which some 168 stations have been lined up (compared with Today's 195), now lasts a full hour and is called CBS Morning...
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