The Press: The Feminine Eye

No preliminary soundings, no roundabout hints; the telephone just rang one day early this year in Shana Alexander's Santa Monica, Calif, home. It was Edward Fitzgerald of McCall's calling, the resonant male voice said. "How would you like to be editor of McCall's?" The petite, blonde divorcee said she'd think it over. Although McCall's is the nation's largest women's magazine, with a circulation of 8,500,000, it has not had a female editor in 48 years, and Shana, 43, had not had any experience as an editor.

As a writer, though, Shana is a surpassing...

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