Periodicals: Rolling Stone's Rock World

Uncertainties abound in the publishing business, but one fact seems tantalizingly obvious: there are millions of potential readers for publications aimed at the 18-to-25 age bracket. But how to reach them? One method is to hire professionals to turn out smooth articles in hip lingo in a psychedelic or Art Nouveau layout ("Talking to kids in their own language," it's called). Cheetah and Eye magazines tried that — and folded.

Another approach is to realize that to day's youngsters tend to detect false notes and are not readily dazzled by packaging, so the...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!