Psychology: Teaching Business Success

The business entrepreneur is a very special kind of achiever. According to David C. McClelland of Harvard's Department of Social Relations, he is "more concerned with achieving success than with avoiding failure." He sees the world as neither benevolent nor malign but neutral, and he never doubts his power to hold his own in the marketplace. He is as readily bored by routine as he is challenged by risk taking — and he knows how to reckon the odds. Such a man is obviously valu able to any economy, but he is...

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