Sport: Playing the Money Game

THE Hula Bowl, a post-season game between two teams of graduating college all stars, drew a near-capacity crowd last January despite miserable weather. "The reason," says Charles Barnes, president of Sports Headliners, Inc., "was that the stands were packed with agents."

Barnes should know. He is one of the hustling businessmen who have created a whole new industry out of representing professional athletes. Like the other agents, Barnes flew to Honolulu for the Hula Bowl to bargain for some of those "six-figure packages" performing on the field. He ended up with the grand prize: Heisman Trophy Winner O.J. Simpson. "Chuck," said O.J....

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