Tobacco: They Will Not Puff

In the tobacco industry's palmier days, cigarette ads highlighted big-name stars with their cigarettes smoldering and innocent-looking young women who cooed, "Blow some my way." Now the message is moving in the other direction. The tobaccomen are being told by some celebrities: "Shove off." Last week, as the TV networks signed up sponsors for the 1969-70 season, big names and small names alike opened fire on cigarettes. At least two prime-time talents, Doris Day and Lawrence Welk, have sworn off performing on programs sponsored by cigarette manufacturers. So have a number of announcers, actors and commercial "voices," who can earn...

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