Tobacco: They Will Not Puff

In the tobacco industry's palmier days, cigarette ads highlighted big-name stars with their cigarettes smoldering and innocent-looking young women who cooed, "Blow some my way." Now the message is moving in the other direction. The tobaccomen are being told by some celebrities: "Shove off." Last week, as the TV networks signed up sponsors for the 1969-70 season, big names and small names alike opened fire on cigarettes. At least two prime-time talents, Doris Day and Lawrence Welk, have sworn off performing on programs sponsored by cigarette manufacturers. So have a number of announcers, actors and commercial "voices," who can earn...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!