Advertising: Drugstore Love-In

Madison Avenue is certainly not tired of that famous three-letter word, SEX, but it is increasingly captivated by a four-letter word, LOVE. That is the name of a new line of cosmetics that has been brought out by Menley & James, a subsidiary of Smith Kline & French Laboratories. Love was in splashy four-page ads in almost every leading woman's magazine (Vogue, Redbook, Cosmopolitan) and in regional editions of LIFE. At a time when advertising is bolder and nuder than ever, the multimillion-dollar campaign leaves little to the imagination.

Eau De Love...

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