Business: Wheeling Toward 10 Million

Just before the start of the 1960s, Edward N. Cole, then a General Motors vice president, exuberantly forecast that before the decade was over Detroit would sell 10 million cars in a year. Cole has since been promoted to the presidency of the world's biggest manufacturer, partly because of his record of seeing the future clearly, but his fellow automakers have yet to prove him right in his most optimistic prediction. This year, however, they will come tantalizingly close.

When the '69 models were introduced in October, the industry had its best one-month record...

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