Programs: How They Rank

The Nielsen ratings at Halloween time usually bring out the network broomsticks. These are the key Nielsens —following, as they do, sufficient exposure of the new season's programming.* After studying the results, the networks make their go-no-go decisions. This season the decisions are just a little more difficult to make, since many specials—political, entertainment, the Olympics—pre-empted regular shows.

Altogether, the new Nielsens indicate that the strongest shows are from last year's schedules. Julia is the only newcomer that cracked the top ten. The list:

1) Rowan and Martin's Laugh-In (NBC)

2) Mayberry R.F.D. (CBS)

3) GomerPyle—U.SM.C. (CBS) and Julia (NBC)

5) Family Affair (CBS)


Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!