Newspapers: Soviet Circulation Battle

U.S. newspapers would face ruin if they lost circulation the way leading Soviet dailies did last year. Izvestia, the government paper, was down 300,000 (to 7,500,000). Komsomolskaya Pravda, the journal of the Communist youth, was down 500,000 (to 6,300,000). Pravda, the official party mouthpiece, suffered the most spectacular drop of all; it was down 1,000,000 copies (to 6,000,000). But oddly enough, the decline is a healthy sign of sorts.

More for a Revisionist. Under the Stalinist system of centralized planning, newspapers were arbitrarily allocated newsprint and assigned press runs. Often the runs...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!