Recruiting: The Choosy Class of '65

"Jobs are easier to come by than they were just a few years ago," says Herbert Tidwell, 21, a business-administration student at U.C.L.A. "You don't have to be in a hurry to take this one or that one." Though such a notion seems contrary to last week's Labor Department report that unemployment rose in February from 4.8% to 5% of the labor force, it reflects the prevailing sentiment among this year's record number of 650,000 college graduates. Never before have the collegiate job hunters been so hunted themselves.

In the keen competition to recruit the best brainpower on campus,...

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