Management: Chief Cook

The chief executive of the General Foods Corp. is one of the most important men in the life of the American housewife. For the eleven years that he has held the job, Chairman Charles Greenough Mortimer has led the mothers' march to chipped, chopped, frozen, freeze-dried, premixed, precooked convenience foods. Last week, approaching mandatory retirement at 65, Mortimer turned over the General Foods basket (Maxwell House and Yuban coffees, Post cereals, JellO, Birds Eye, Minute Rice, Tang, Gaines's dog food, etc.) to an aptly named successor. Replacing him as chief: President...

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