Europe: The Coming of Color

Color television will soon come to Europe, and a mighty battle is raging over which country—and which company—will supply the system. It is a three-way skirmish among France, the U.S. and West Germany. At stake are the licensing contracts and royalty payments for a market potentially larger than that of the U.S. Some estimates put it as high as 6,000,000 sets and $4.2 billion in sales by 1970.

Although the battle is being waged on complex technical grounds, it is also producing skillful diplomatic maneuvers. Even the Russians are involved, notably in...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!