Europe: The Coming of Color

Color television will soon come to Europe, and a mighty battle is raging over which country—and which company—will supply the system. It is a three-way skirmish among France, the U.S. and West Germany. At stake are the licensing contracts and royalty payments for a market potentially larger than that of the U.S. Some estimates put it as high as 6,000,000 sets and $4.2 billion in sales by 1970.

Although the battle is being waged on complex technical grounds, it is also producing skillful diplomatic maneuvers. Even the Russians are involved, notably in...

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