Investment: Going Continental

The march of American companies to Europe has broken into a run. Hardly a week passes without another U.S. company announcing plans to buy into a European firm, set up a subsidiary or build a plant in Europe. With company coffers bulging and home markets well saturated, U.S. businessmen are more attracted than ever by Western Eu rope's fast-expanding consumer economy and often higher profit margins. U.S. direct investment in Europe rose 40% to an estimated $1.25 billion in 1964, and nearly every large U.S. company made some sort of European move during the year. Last week...

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