Rodeos: Braving the Bulls

Nobody minds a man's risking his life and limb in the pursuit of sport. If only he would not rationalize. The fellow who climbs a Mountain "because it's there" might just as well say," because it's blocking the view." Then there is Bob Wegner, 30, a wiry cowpoke from Ponca City, Okla., who says that he rides 1.500-lb. Brahma bulls "for money."

Last year Wegner won $20,757—enough to make him the world cham pion of bull riding and the proud possessor of a nicely tooled leather and silver saddle (worth $800) awarded in Denver last week. His...