The Highway: How to Remove Billboards

With his garish ties and gaudy boots, Douglas T. Snarr, 35, comes on like a big bad billboard. He is, indeed, the founder and president of Snarr Advertising, Inc., which owns 1,600 outdoor signs in 13 Western states. Yet Doug Snarr has also become a one-man lobby to ban billboards from any rural road built with federal financial help.

Why? First, because the Highway Beautification Act of 1965 commands such a ban—and Snarr stoutly insists that "when a law is enacted, it ought to be implemented." Second, if the law is ever funded, all billboard men who are put out...

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