Airlines: The Fight for Lower Fares

Few airlines or their passengers are happy with the tangled fare structure on North Atlantic routes. Travelers can be charged any one of more than 100 different fares to fly to the same city—depending upon their age and occupation, the starting point, the time of day or any one of a myriad other factors. Basic round-trip fares from New York to Rome, for example, range between $250 for special groups and $573 for twelvemonth economy. "When you put our present fares through a computer, they come out snarled like spaghetti," says Fabrizio...

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