Football: Rookies on a Rampage

Not since Joe Namath graduated from Alabama to the New York Jets has there been a rookie as rhapsodized as Buffalo's O. J. Simpson. His status allowed him to hold out for six months before signing a four-year contract for more than $200,000—the highest figure received by any rookie since the A.F.L. and N.F.L. merged in 1966. Before he had played a minute of pro football, O.J.'s fame had won him a multiplicity of handsome off-the-field contracts, including a television debut in CBS-TV's Medical Center.

Simpson is unquestionably more talented as an athlete...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!