Not since Joe Namath graduated from Alabama to the New York Jets has there been a rookie as rhapsodized as Buffalo's O. J. Simpson. His status allowed him to hold out for six months before signing a four-year contract for more than $200,000—the highest figure received by any rookie since the A.F.L. and N.F.L. merged in 1966. Before he had played a minute of pro football, O.J.'s fame had won him a multiplicity of handsome off-the-field contracts, including a television debut in CBS-TV's Medical Center.
Simpson is unquestionably more talented as an athlete...
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