. . .
What is commonly called "the new permissiveness" has now moved from the worlds of film and fashion into the areas of marketing and advertising. Nudity in advertising is commonplace, along with the single entendre. Highly personal products, which used to be tucked away in the back pages of tacky magazines and in the back rooms of drugstores, have moved right out front.
One of the trickiest marketing jobs that Madison Avenue has ever faced in volves a product that is now being pro moted in full-page, four-color ads in more...
To continue reading:
or
Log-In
