Business: A SOCIETY TRANSFORMED BY INDUSTRY

Cover Story

Nowhere does the plant, man, grow more vigorously than in Italy.

—Stendhal, 1826

IN the land of Michelangelo, Garibaldi and the Medicis there reigns a vast and unusual variety of contemporary heroes. The Italians idolize Grand Prix drivers, artists, novelists and occasionally Sicilian banditti. They fall barely short of adoring Nino Benvenuti, the boxing champion. They lavish attention on their celebrated movie directors—Antonioni, Fellini, Rossellini. And who, of course, could overlook Gina or Sophia?

To this colorful collection the Italians have lately added a less likely hero: the industrialist. He has earned national popularity...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!