Since he left the White House in 1964, Pierre Salinger has dabbled in both politics and business. The former press secretary to Presidents Kennedy and Johnson served five months as interim U.S. Senator from California, then lost an election for a full term. He left the $50,000-a-year vice-presidency of Continental Airlines last January and campaigned for the late Robert F. Kennedy, After Kennedy's assassination, he worked for Senator George McGovern. Now, with McGovern out as a presidential aspirant, Salinger's focus of attention has come back to commerce.
Portly, cigar-puffing Pierre, 43, owns...