In an age of increasing affluence, the rich not only get richer but become more jaded in the process. And yet the high life somehow must go on. The challenge is to create an event so special, so sumptuous, so unequaled that it cannot be missed. Everybody must talk about it for months, charter yachts, planes and limousines, book hairdressers, order new ball gowns, do and dare anything just to be there. No matter how boring it is once they get there, just having their names on the guest list automatically makes...
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