Third Parties: Out of the Bottle

THIRD PARTIES

With his pouty lips, upswept pompadour and downswept jowls, he bore scant resemblance to the lissome heroine of NBC's comedy I Dream of Jeannie. Yet sure enough, there was George Wallace in living color at Jeannie's usual time, dispensing his own brand of sugar-sweet demagoguery in his first nationwide TV appeal. For all the contrast, the substitution of George for Jeannie was bizarrely apt. For like the star of the show—a genie—Wallace is a specter that both major parties would prefer to see back in the bottle.

Even before the campaign officially...