Graphics: Commercial Graffiti

When Pop Artist Andy Warhol copied the Campbell soup can and made commercial art respectable, he set off an explosion in the poster world. Among the first to get the message were the commercial artists who had developed their basic skills in the wars of advertising. Their four-color graffiti are now being enshrined in the museums and tacked up on student and highbrow walls (see color opposite).

The man making the biggest mark is a moonfaced, bespectacled six-footer named Milton Glaser, 38, head of Manhattan's influential Push Pin Studios, which drafts advertisements...

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