Halfway through the car model-year, automakers were elated to learn last week that sales during the normally dull quarter from January to March were surprisingly high. A spurt of car buying during the last ten days of March had already started Detroiters smiling, but it was not until overall figures were published that their most optimistic extrapolations could be verified. More than 2,000,000 cars were sold in the quarter—up 18% over the same months of 1967. The volume for the first quarter of 1968 was surpassed only in the record years of...
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