Pan Am Makes the Going Great, Eastern Airlines is No. 1 to the Sun, TWA is Up, Up and Away, and each of the three has a superlative advertising campaign going. So does Ford, which has a Better Idea and a light bulb to prove it. Or Excedrin, whose headaches (one of the latest is Exced rin No. 1040just in time for the income tax deadline), have become family catch phrases.
All such campaigns represent the bright approach that has recently come to be associated with brash agency newcomers such as Mary Wells or...
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