Expositions: Tivoli in Texas

Brussels, Seattle, New York, Montreal—and now San Antonio. Of fairs, there seems no end. Why another now?

For one thing, because HemisFair '68, which last week opened its six-month run, gives a big lift to the civic pride of San Antonio, long a sleepy city (pop.: 755,550) at the edge of the Texas hill country, previously noted mainly as the site of the Alamo. For another, it stimulates tourism: officials estimate conservatively that, during HemisFair, 7,500,000 people will visit San Antonio and will spend $35 million there.

But beyond this, the city has good reason to pick a fair as its...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!