Credit: Venturesome Trip

CREDIT Venturesome Trip For a number of years after the Diners' Club was founded in 1950, it reigned as the leader in the fledgling credit-card business — only to lose the title when American Express Co., a giant in the travel-services field, came out with an all-purpose card of its own.

Undaunted, the Diners' Club is now broadening the competition with its bigger rival by moving directly into the travel business itself.

It is an ambitious venture. In 1966 the Diners' Club started an automobile club-style travel information service, the Wayfarers Club, whose...

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