Advertising: On the Creativity Kick

The advertising business has never been known for its serenity. Faces in the front offices change with nervous rapidity. But now not even a white tornado could add much pace to the turnovers within the industry. Eager to cash in on the so-called "new creativity," new agencies have been springing up with all the speed and spiel—and sometimes the life-span—of TV spot commercials. In the wake of the new demand for ever more artful, imaginative copy, "creative" men are climbing into the top salary brackets. "The lunatics have taken over the asylum,"...

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