Credit: Touting the Teen-Agers

Many businessmen still flatly refuse to extend credit to anyone under 21, but the ranks of those willing to take the risk are swelling. And why not? Teen-age consumers not only account for an annual bonanza of some $15 billion, but putting them on the credit rolls seems a good way to capture future customers. As a result, more and more members of the Now Generation are finding it possible to pay later: at stores across the U.S., nearly 1,500,000 teen-agers have their own charge accounts, a 36% increase in just 18...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!