People: Feb. 2, 1968

Posters have been used to promote everything from Jane Avril to Zanzibar, but Pop Artist Robert Rauschenberg, 42, believes that salesmanship begins at home. A new 17-ft. by 4½-ft. Rauschenberg poster at Manhattan's Whitney Museum advertises the artist himself. Entitled Autobiography, the gaudy billboard includes a life history in telegraphese, his horoscope, and a skeletal portrait of himself composed from 13 X rays. With the backing of a group headed by Poster-Art Enthusiast Marion Javits, wife of the U.S. Senator, 2,000 copies of the work will be reproduced and sold to hard-core...

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