Programming: Opportunity Lines

When television sets out to perform a worthwhile service, there is hardly anything that can beat it. The latest service is a weekly employment office of the air, which in seven months has spread to 14 U.S. cities.

The format calls for an announcer to read off a list of job openings for anything from a $64-a-week busboy to a $200-a-week accountant. Some offers are for temporary jobs, such as the recent call in Chicago for a $40-a-day bodyguard. Next, personnel managers and employment counselors discuss opportunities or show films on such subjects as apprenticeship programs and interview techniques. The...

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