The Press: Star Bright, Star Tonight

For years, the Washington Evening Star had been running a poor second to the Washington Post. Content to appeal to the city's upper-crust "cave dwellers" but to few others, the Star came nowhere near matching the Post's broad coverage. This lack showed up in circulation as well as advertising. The once bright Star was fast fading.

The three families that have owned the paper since 1867—the Noyeses, the Kauffmanns, the Adamses—put their heads together and decided to do something about it. In 1963, Newbold Noyes was named editor, with a mandate to spend money...