The Press: News's Retreat

After months of planning, the New York Daily News decided last week not to publish an afternoon paper after all. For the most part, advertising-agency executives had liked the six-column, standard-size dummy; union officials promised not to be obstructive. But that was not enough for the combined directors of the News and the Chicago Tribune. Said Executive Vice President Winfield H. James: "An analysis of all the complex factors proved, in the end, to be discouraging. When rising costs were measured against potential advertising and circulation revenues, it became clear that the projected newspaper would be a marginal operation at best."

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