Business: Non-Tariff Tricks

While the first batch of Kennedy Round tariff reductions was going into effect last week, a wide assortment of other trade barriers loomed as high as ever. These are nontariff gimmicks designed to impede the inflow of foreign goods. Wine-producing France, for example, puts a crimp on bourbon and Scotch imports by prohibiting all whisky advertising. In Italy, foreign automakers find it difficult to buy prime time on the state-owned television. Switzerland not only restricts imports of milk products but gives special help—including price supports and low-cost feed—to Swiss dairymen whose cows graze...