Six years ago, Marion Harper Jr. put together the Interpublic Group of Companies a 24-firm complex of market-research, sales-promotion, advertising and public-relations outfits built around McCann-Erickson, the world's second-largest ad agency after J. Walter Thompson. Complete service to clients in principle, even to competing clients could be rendered within the group's enterprises, with platoons of talent shifted around to cater to specific needs. It was a grand plan, but it went sour. In recent weeks Interpublic has undergone a major overhaul. More than 500 of some 8,000 employees have been dismissed. Harper, at 51, has been...
Advertising: The Ax at Interpublic
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