Commercials: One for Three

Last week's news that ABC has paid $800,000 for the Academy Award-winning French film A Man and a Woman came as no surprise to the industry. All year long, old and not-so-old movies have been winning the ratings race, even from prime-time shows. TV's appetite for more and better movies can only increase. But as the demand goes up, so do the prices, and turning a profit on such expensive shows becomes more and more of a problem.

The obvious solution is to sell more ads, as individual stations have already discovered. These days the average late movie runs one...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!