Executives: G.M.'s New Line-Up

After waiting until the last day before Chairman Frederick G. Donner's retirement at 65, General Motors finally named its new men at the top. As expected, Donner's successor is 60-year-old President James M. Roche (TIME cover, May 20, 1966). As for Roche's successor, G.M. settled weeks of speculation by tapping Edward Nicholas Cole, 58, one of five executive vice presidents who had been in the running.

Showing off his team in G.M.'s Manhattan headquarters, Roche promised the "continuation of an effective, hardhitting group." And he made it clear that ebullient Engineer-Salesman Ed...

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