Public TV: Opportunities for Change

That ragged orphan, public television,* has got a new pair of shoes. The Ford Foundation went on camera this week with the Public Broadcast Laboratory (PBL), a $10 million, two-hour Sunday-night experimental series aimed at proving that noncommercial television can be worth watching. And in Washington, President Johnson had on his desk, ready for signature, the Public Broadcasting Act of 1967. It provides the first federal subsidy for TV programming, to be administered by a 15-man Public Television Corporation.

It is too much to expect that either event will soon revolutionize television, but together they constitute important opportunities for change.


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