Detroit's No. 1 salesman last week was United Auto Workers Boss Walter Reuther. Having left the Ford Motor Co. bargaining table with the richest labor settlement in industry history, he now had to sell the terms to the boys. The 35-month contract was worth "seven hundred to eight hundreds of millions of dollars," in wages and benefits, he said on an hour-long TV pitch. "I tell you that we have squeezed and squeezed and squeezed."
Reuther took to the tube to ensure swift ratification of his contract, amid fears that Ford's 20,000 skilled workers, who generally complain of getting short shrift...
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