JACK SMITH, a columnist for the Los Angeles Times, recently called attention to two full-page ads that appeared in TIME. One was for Antioch College, a small (under 2,000 students) liberal arts school in southwestern Ohio; the other was for an even smaller college in Wisconsin, VITERBO COLLEGE: BERKELEY WE AIN'T, its message began. What seemed to intrigue Smith was that two such small schools could afford such ads in a national magazine. He reported that when Raymond Colvig, the public-information manager for the University of California (and its Berkeley campus) saw the...
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