Programming: Getting the Message

Is Man from U.N.C.L.E. a TV hit be cause people like spy stories or because they are fascinated with David Mc-Callum's thatched hairdo? Did John F.

Kennedy outscore Richard Nixon in the Great Debates through the force of his arguments or because he projected a "blurry, shaggy texture?" Does foot ball draw better than baseball on TV because everything happens with simultaneous near-confusion on the gridiron as opposed to the slow sequential order of events on the diamond?

The suggestion behind these questions goes to the root of Marshall McLuhan's theory that "the...

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